Utility Sales Associates, Inc. is a manufacturer's representative company. USA concentrates its sales efforts in the states of Virginia, West Virginia, Maryland, Delaware, the District of Columbia, Pennsylvania, and New Jersey.
Electric utilities are the primary customers of USA. Each investor owned utility, rural electric coop, and municipal electric system is assigned to a salesman. USA is also active in DOT and government markets where related products are used in this these markets.
USA does not stop at the end users. The distributors, contractors, and consulting engineering firms who support the power utility industry are also covered. OEMs and large power users are also assigned and covered.
USA was founded in January 1990 by Alan Martin, Mike Cutright, and Matt Fraser. Matt continues to lead and manage the company today operating out of the Richmond, Virginia area.
The most recent additions to the outside sales force of USA are Fred Johnson and Elliott Erbe. Fred started on 11/1/17, and lives in the eastern PA area and covers Eastern PA, NJ, and the eastern portions of MD and DE. Elliott Erbe started on 1/2/19, and will covering the most of the coops and municipal accounts in Virginia. Each salesman has specific assigned accounts within a defined geographical area.
Matt, Fred, Tom and Elliott represent a total of 90 years of sales experience to electric utilities. Most of these years have been spent calling on the same accounts for which they have responsibility now, either working directly for a manufacturer or distributor in the industry.
USA strives to develop and adhere to standards of excellence in sales and service to manufacturers and customers. We seek to demonstrate the highest caliber of integrity and ethical conduct when selling related but non-competing products. Our background, experience, industry knowledge and persistence will assure the deepest penetration of your product line into the marketplace.
Matt grew up in Virginia and Pennsylvania where he graduated from the College of Engineering at Bucknell University in 1980. Upon graduation he was accepted in the Technical Marketing Program at the General Electric Co., and had positions with the Power Transformer, Lighting Systems, Medium Voltage Switchgear, and Meter Business Departments. In 1982 Matt became a sales engineer for GE in Beaumont, Texas, responsible for sales of power transmission and distribution products.
In 1986, Fisher Pierce hired Matt as their Eastern Regional Sales Manager responsible for working with all of the Fisher Pierce manufacturers' representatives on the east coast at electric utilities. In late 1988 Matt relocated in Richmond to become a salesman with JB Sales Co., Inc. Matt called on electric utility accounts in Virginia and West Virginia, gaining excellent familiarity with the customers and product lines. In January 1990, Matt started USA with Alan Martin and Mike Cutright.
Matt is married to Patti, and they have two daughters and a son. They reside in Midlothian, Virginia.
Tom Young has lived in Central Pennsylvania for over 30 years. He graduated from the University of Pittsburgh in Mechanical Engineering. He held positions as Design Engineer with H.F. Lenz, Sales Engineer with Creative Pultrusions and Director of Sales with Utility Composite Solutions. These companies offered products and solutions to the electrical utility market.
Tom is married to Kimberly, they have two sons and reside in Schellsburg, PA.
Fred Johnson grew up in Northeastern Pennsylvania. He graduated from Misericordia University in Dallas, PA with a Bachelor of Science degree, and went on to achieve his Masters in Public Administration from Marywood University in Scranton, PA. Prior to joining USA on 11/1/17, Fred had sales experience with GENERAC automatic standby generators, as well has solar PV systems and accessories.
Fred is married to Sandra and they have one son and one daughter. Fred resides in the Scranton, PA area.
Elliott has spent most of his life in Virginia and is a graduate of Virginia Military Institute in Lexington Va. After graduation, Elliott had previous positions in sales, Telecom, and the Defense Industry in the Tidewater VA area. Since 2013, Elliott was employed by Anixter in Richmond Virginia where he had several positions in sales, sourcing, supplier management, logistics support, and business development. Elliott’s resides in Midlothian, VA with his wife and two children.
Vickie was born and raised in Powhatan County, VA and serves as USA's full time Inside Sales Coordinator in the principal office in Midlothian, VA. Vickie has had various jobs locally in customer service, inside sales, bookkeeping and office management. Vickie is a quick learner, detail oriented, and extremely competent in a multi-tasking environment. Vickie's responsibilities include order entry, order expediting, product pricing, and general sales support. Vickie resides in Midlothian, VA, which is also the principal office location of USA. Vickie has three grown sons.
Utility Sales Associates, Inc. is incorporated in the state of Virginia. Matt, along with Fred Johnson, Tom Young and Elliott Erbe constitute the outside sales force of the company. Vickie Lockwood is the Inside Sales Manager and does all quotations, order entry, expediting and sales service.
USA's principal office is located in Powhatan, Virginia, just outside of Richmond. The office is fully equipped and dedicated for business use. All routine requests for product quotations, order entry, order expediting, and order service issues should be directed to this office to the attention of Vickie Lockwood. This office is managed by Vickie under the direction of Matt Fraser.
Fred Johnson also works out of a satellite office in Scranton, PA. area. This office allows Fred to be close to his customers. The best method to contact Fred is via his cell phone or e-mail address listed above.
Tom Young works out of a satellite office in Schellsburg, PA. As with Fred and Matt, this office allows Tom to be close to his customers. The best method to contact Tom is via his cell phone or e-mail address listed above.
Elliott Erbe works out of a satellite office in Midlothian, VA. As with Fred, Tom and Matt, this office allows Elliott to be close to his customers. The best method to contact Elliott is via his cell phone or e-mail address listed above.